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Jeff Werner

I'm a designer in Vancouver, Canada. I work at the Beaty Biodiversity Museum, am a director of the 221A Artist Run Centre, and a member of Fieldwork design collective. I'm an Emily Carr and University of Victoria graduate and have worked in the Philippines, Indonesia and the Netherlands. I'm a cycling advocate and race on the Garneau Evolution team.

design Daily Activities, October 14, 2006 8:14 PM 3 comments

Whimsical Design: Copywriting

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Note the disclaimer below the directions on this sachet of Lipton Cup-a-Soup:

You don't have to add exactly 175 ml, it's not like a law or anything

Also the No Spoon sign. Examples of superfluous, yet whimsical design. Not judging its effectiveness, but good to keep in mind.

3 comments on Whimsical Design: Copywriting

1. Dave | October 15, 2006 4:20 PM

I'll give my two cents on its effectiveness. I can think of three occasions where the cheekiness of the package has been a topic of conversation. That's pretty effective advertising, and brand marketing power from a two cent soup package.

2. Dan | October 15, 2006 6:28 PM

I enjoy the witty attempt at humour. Though I am somewhat taken aback but them trying to force soup upon you as a "3pm snack".

Why must food producer continue to create these fictional meal times as an attempt to further fatten the consuming public?

3. Dan | October 17, 2006 8:51 PM

Oh my god I'm illiterate.

Now I'm going to have to start obligately breathing through my mouth.

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