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Jeff Werner

I'm a designer in Vancouver, Canada. I work at the Beaty Biodiversity Museum, am a director of the 221A Artist Run Centre, and a member of Fieldwork design collective. I'm an Emily Carr and University of Victoria graduate and have worked in the Philippines, Indonesia and the Netherlands. I'm a cycling advocate and race on the Garneau Evolution team.

design industrial netherlands School, April 9, 2008 9:55 PM 0 comments

Design Academy Aphorisms

A casual collection of sayings, ideas, advice, maxims, uttered by professors and guest lecturers at the Design Academy during the first third of my term here.

"Restaurants have everything"

— Maxime Ansiau, artist and former restaurant proprietor referring to an eating establishment's incorporation of culinary art, industrial, graphic and interior design, etc.

"You have gold in your hands and gold in your eyes...You have the responsibility to come up with this stuff...No other profession can take junk like this and make something from it."

— Maxime Ansiau, during a workshop on using found objects as inspiration in the design process.

"Images of products are witnesses. They speak. I give them a chance to say something they never could before."

— Maxime Ansiau, on presenting his collages of found packaging illustrations of consumer products.

Without concept there was no questioning.

— Maxime Ansiau, on his education in both craft-based and conceptual-based art.

Do you turn more emotional in front of the TV than in real life?

— bathroom graffitti, far stall, 4 1/2 floor, Design Academy Eindhoven.

"I had to sell a ritual"

— DAE 4th-year student on his concept for a tea pot design while interning at BlueSky Creative in Sydney in 2007.

"What's the lever[age] point?"

— Natalie Jeremijlenko on system design.

Tell the story. T-Shaped people.

— Bill Moggridge on a design objective, and what they're looking for at IDEO: people with lateral, cross-discipline skills with depth in one area.

"Everything must go somewhere."
"Temporary things add to a public space...they exchange space and time...they are a joy to see."

— Ester van de Wiel, Professor, Man & Public Space Department

"Play like a child, act like a designer."
"If you don't give it a name, it's rubbish."

— Mathieu Meyers, Professor, Atelier Compass.

Moralism halts evolution.

— Liesbeth van der Pol, Head, Man & Public Space Department

"Improve the view out your window."

— Guest lecturer on designing public space for a neighbourhood.

Look for impressions of what used to be there.

— Hans van der Markt, Professor, Man & Public Space Department

"Icons are always one generation behind."

— Mathieu Meyers?

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